MARKETING: This is a powerful claim by a figure known to many in the digital advertising business. But does it ring true? For many the process of ad buying, whether it be display or keywords, is rife with dodgy tactics and a lack of transparency - though to say an entire discipline is not worthy of the billions that flow through it is perhaps more of a reflection on personal experience, rather than a widespread dilemma. Read more on Venture Beat.
"The onion is slowly and surely getting peeled back", argues Jim Spanfeller.
But he isn’t talking about how he’s making onion soup.
This ex-CEO of Forbes.com, former publisher of Yahoo Internet Life, and chairman emeritus of the Internet Advertising Bureau, is talking about how the problems in the current digital ad ecosystem are revealing themselves.
The industry is in what charitably might be called a dilemma — and uncharitably, a crisis.
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NB:Digital advertising image via Shutterstock.