For all the continued (and hyped?) commentary around social media being a major channel for travel brands to reach customers, do the old school disciplines still hold sway?
As data from the recent Black Friday sales push illustrates (less than 1% of traffic to ecommerce sites), social media may even be struggling a bit as a viable sales tool.
So how does email stack up against social media when put through its paces in a series of tests?
Hostpapa found out (and put into a handy infographic):
NB:Consumer marketing image via Shutterstock.