SOCIAL: Travel brands, perhaps as much or more than most other industries, have finally got to grips with and are capitalising on the power of social media - at least from an engagement and customer service perspective. The next and potentially more powerful wave is, however, likely to come from a far more difficult discipline to master in social media. Read more on Prohibition PR.
Just as marketers and PRs were finally starting to get to grips with the growth of social media, the landscape has quickly shifted again.
New media and technologies have begun to add another string to their "network society" shaped bow.
Conventionally, the use of social media has revolved around the sharing of media and ideas thanks to the rapid development of the internet which has come a long way since the dial up connection and Alta Vista search engines of old.
In fact, it’s this progression which has seen a continued growth in society which has resulted in a recent move from the information age, to the social media age and now into the age of the collaborative economy.
Read more on Prohibition PR
NB:Global social media image via Shutterstock.