There are infinite customer journeys for a traveler to search, compare, evaluate, and choose an accommodation offer online.

Expedia Group and TrustYou have independently investigated the various factors that impact the booking decision, and have arrived at very similar conclusions!

The webinar will showcase the results of multiple research efforts and emphasize the fact that investments in online reputation result in the highest return on investment.

Find out how an increase in guest ratings is much more valuable than the perceived improvement in brand.

Additionally, explore why summarized review content is the key to a fast booking decision and personalized offers on both OTA and hotel websites.

Attendees will take-away:

• The variables of brand, price, and reviews in context of booking decisions and the relevance of each in the process
• Why guest ratings can have a dramatic impact on travelers’ perceptions and willingness to pay on both ends of the spectrum
• What aspects hoteliers and technology providers should consider when integrating reviews as part of a hotel offer on websites
• How to improve the guest experience by focusing on the essentials helps to get better scores
• How OTAs and Travel Management Companies are part of a hotel’s success

Why attend:

• Get first-hand insights and latest results from recently conducted studies provided by industry experts Expedia and TrustYou
• See how brand value and reviews really compare and how OTAs are leveraging these insights to market hotels
• Understand the importance of Review Marketing and find out which types of reviews are perceived best by Digital Natives.

The webinar was broadcast on Thursday, September 12, 2019.

Speakers:

• Valerie Castillo, vice president of marketing at TrustYou
• Abhijit Pal, head of research for industry communications at Expedia Group
• Kevin May, editor in chief at PhocusWire.
  Battle of the brand: How guest reviews steal the show

  This event took place on Thursday, September 12, 2019.

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