Reaching employees is difficult. On average, employees receive close to 300 messages per day, plus the time spent on social media.
Even while employees are at work, companies are competing with other brands for their attention. The importance of delivering the right message, to the right people, at the right time is key for any business.
This tenet applies now, more than ever, as corporate travel programs compete with consumer messaging to gain the attention and engagement of modern business travelers.
In this session, you’ll learn marketing best practices for breaking through the noise and communicating with employees effectively as well as the importance of personalization, convenience, and rewards when it comes to creating an effective travel program.
Join PhocusWire and Lyft Business as we discuss the marketing trends that are shaping the future of corporate travel.
This WEBINAR took place on Thursday 1 November 2018, with a free download available thereafter.
Speaker:
- Samantha Goldman, head of enterprise marketing at Lyft