Your hotel guests are unique. Their passions, journeys and personality traits supersede demographic categories.
In the age of “customer-first” and machine learning, guests expect hotels to service and communicate based on subtle nuances and details, in the channels they prefer and away from the ones they don’t.
Each guest profile is like a fingerprint, leaving behind a trail of favorites, likes, dislikes, hotel stay choices and destination offers swiped away.
Today’s MarTech can intelligently recognize guest preferences with startling precision.
Technology is at its best when it simply disappears to the user, but that requires a blueprint to identify core personalization tracks, and how to combine them, to match perfectly, nurturing loyalty and repeat purchases.
In the webinar, produced by PhocusWire and Cendyn, we cover the six keys to designing acquisition and engagement programs that treat your guests as individuals, not a marketing segment.
Key takeaways:
- How to push the art, science and passion of hospitality to learn guest preferences and distil recommendations based on a traveler’s unique profile
- Profiles of sample guestprints likes, behaviors & status mapped to real-world hotel scenarios in the travel journey
- Success stories of hotels that have excelled at uniquely matching their services to the needs of the guest
The webinar was broadcast on Thursday, August 8, 2019.
Speakers:
- Casey Munck, director of marketing in the Americas at Cendyn.
- Kevin May, editor in chief at PhocusWire.
Decoding the hotel guestprint
This event took place on Thursday, August 8, 2019.