Buzzwords are all too common in travel and the airline sector has not escaped with phrases such as “hyper-customized” creeping into the vernacular.
When we add in the hype around machine learning and artificial intelligence, it can be hard to see what’s real and practicable.
At the World Aviation Festival 2019 in London, Phocuswire discussed some of the trends with Rodrigo Celis, senior vice president, product management for Sabre Airline Solutions.
He talked about how airlines are becoming more flexible from a tech perspective as they set themselves up for retailing.
Celis also discussed airline maturity when it comes to data and how much progress has been made with most now seeing it as key to strategy.
Still on the subject of data, he spoke about how far carriers can go with personalization in terms of explicit and implicit data on customers.
Digital transformation and how it is not just websites and apps was also up for discussion with Celis saying it requires a change in mindset and how processes are structured.
PhocusWire @ WAF 2019 - Sabre talks distribution, customization and digital airlines
World Aviation Festival 2019
We interviewed execs across the aviation landscape, including airlines, manufacturers and tech vendors.