One of the most thought provoking talks during The Phocuswright Conference came courtesy of John Kim, president of HomeAway.
With barely a mention of the company he has led since September 2016, Kim outlines a string of technical and cultural changes affecting the wider world.
All of these elements, inevitably, have huge implications for the travel, tourism and hospitality industry.
But it's the subtlety of the message (including when he recounts a humorous exchange with his family over dinner) that demonstrates the enormity of the digital revolution that the industry now finds itself in.
John Kim of HomeAway - Keynote
And here is Kim, speaking about some earthly, business matters during his post-match interview to PhocusWire.
Phocuswire interview John Kim
Phocuswright Conference 2017