Travis Kalanick, Uber's CEO, has identified expanding its European operations as the key focus for the business in 2015.
Speaking at the DLD15 Conference in Munich this week, he said that Uber could generate 50,000 new jobs this year across Europe and that "partnering with cities" would be essential to achieve this.
He mentioned that Uber now has "proof points" when entering into discussions about the benefits of giving Uber the green light to operate. In two-and-a-half years of operating in London for example, Uber can prove to have generated the equivalent of 7,800 new full-time jobs.
In Paris, where it has been operating for three years, it has created 3,750 jobs.
He argued that the job numbers would grow exponentially in a simple supply and demand scenario - regulatory approval would increase demand for rides and supply of drivers. More drivers means better service and lower prices for users, while more users means more rides means more income for drivers.
But Kalanick claimed that Uber could also benefit a city in other ways, sounding at times like a fully signed up member of the Green Party. He believed that Uber could take 400,000 cars off the road in Europe, reducing not only the carbon footprint but also pressure on the city roads.
UberPool - its ride-sharing brand - could help achieve this. Kalanick said that UberPool could prevent two people from taking the same journey at the same time by co-ordinating users with drivers.
He even said that Uber could end up as "a cost effective replacement for car ownership", which would also benefit the built environment - he said that 15% of the space in a city was used to store vehicles, vehicles which he described as under-utilised assets.
He dealt with questions about regulatory difficulties by saying that "the old rules governing transportation are from an analogue economy, and in the current environment these rules are not protecting people, they are protecting an industry."
He proved this by pointing out that while some transport authorities in Europe were fighting Uber - France, Spain and Germany were named - competition authorities in the same jurisdictions were in favour of allowing Uber to operate as it benefitted consumers by giving them a wider choice of options.
Other benefits include less drink driving - fewer people owning cars, more Uber rides available.
He also suggested that Uber's cash-free business model should help boost local and regional tax revenues.
And of course there is Uber's ability to datamine journeys - as evidenced by its recent tie-up with authorities in Boston - which could help town planners design better and more efficient cities.
The speech and the Q&A following have been posted onto YouTube.
Here's a link to Kalanick's speech.
And here's the Q&A, featuring possibly the only time someone has tried to put Uber into a biblical context.