More evidence has emerged that online reviews, over time, can push the overall standards of a hotel up and lead to better experiences for guests.
TripAdvisor has analysed a decade of its online reviews for hotels and seen a marked increase in the overall ratings for hotels in at least 14 countries around the world.
The UK has experienced one of the largest jumps in satisfaction, measured by looking at in the difference between the average rating for hotels in the country in 2015 compared to 2005.
Italy has the highest overall average rating for its hotels, at 4.20.
Germany is the only country out of the 15 major tourism markets to have seen a decline in average ratings in the online reviews on TripAdvisor.
Other findings in the study include:
Corporate travellers generally award the lower average rating for their accommodation choice, compared to couples who were found to give highest.
Helping the UK out with its increase are American travellers who have been found to give the highest average rating of overseas visitors to the country.
Adam Sacks, president of tourism economics at Oxford Economics, says:
"We found evidence of a virtuous cycle by which increased travel leads to increased reviews shared on TripAdvisor.
"Those reviews then help other travellers planning trips and also provides businesses with valuable feedback to improve service and in turn attract more customers, which ultimately has the effect of raising standards across the UK hotel industry."
TripAdvisor's findings follow those released in a study by Revinate last week, which found 63% of all hotel reviews are positive.