User review site TripAdvisor is perhaps wisely attempting to remove itself from the strange story of a couple asked to leave a UK hotel because of a negative review.
News of the saga has spread quickly after the alleged reviewer went to the press with the tale.
According to Adrian Healey, a 33 year old retail manager, he was asked to leave a hotel before the end of the booking after being accused of posting a negative review about the property on TripAdvisor.
Not only was Healey's trip (organised to celebrate finishing a period of chemotherapy) curtailed early, but the owners of the Golden Beach Hotel in Blackpool, Lancashire, called local police to remove him from the premises.
Officers have since said there was nothing they could do because no offence was committed. Healey still chose to leave.
The case is pretty odd. Healey has never confirmed that he did actually write a review about the hotel; a review that some are pointing to as the one which triggered the incident does not completely match the course of events outlined by Healey after the event, with no mention of the police.
Nevertheless, Golden Beach owners have refused to talk to the media and have only posted a management response to the above review, noting the decision to order the customer to leave.
"This man was removed from the premises for his bad behaviour, the hotel promotes a child friendly behaviour and such behaviour that may affect the peaceful and friendly enviroment of the hotel can not be tolerated."
Taking a very diplomatic line, a TripAdvisor says:
"While we can't comment on this particular case, hotel owners do often monitor the reviews their businesses receive. Typically, writing an online management response to a review is the most effective way to address differences of opinion."