TripAdvisor will be unveiling yet another revenue stream later today as it looks to build on the example set by book retailer Amazon by entering the affiliate marketing sector.
The programme is being run by Commission Junction and looks like being a major part of the TripAdvisor's new strategy to push into new revenue areas following the launch of its Business Listings and Tourist Board Pages.
The global programme replaces an existing but lighter version.
Affiliates will be able to take a 50% commission on revenue generated via TripAdvisor commerce links, presumably their existing advertising.
The programme will include a variety of what it calls "banners, widgets, logos, text-links, content and custom creative(s)" available to affiliates to place on their sites.
TripAdvisor says its entire portfolio of products, including 500,000 hotel and destination pages, will be available for deep-linking in the scheme, as well as an incentive scheme beyond the rev-share model.
Aimed squarely at websites in the leisure and business travel space, TripAdvisor appears to be copying the well-worn but successful strategy pioneered at such a large scale by book giant Amazon.
Amazon affiliate links adorn thousands of third party websites around the globe and the programme is now seen as a standard for others to follow.
However, the devil will inevitably be in the detail. It will be interesting to hear what kind of revenue an affiliate eventually receives given that the cut is 50% of the existing click value.
Nevertheless, TripAdvisor is not alone in the move to launch affiliate schemes for third party websites - Canada-based online travel agency FlightNetwork also unveiled its own programme this week, allowing website owners and bloggers to participate with deals on flights, hotels and other travel products.