TripAdvisor has extended its range of widgets developed for use on third party websites with a module to illustrate nearby locations on a map and list services.
The widget works by locking in the location of the host site, such as a hotel or restaurant or other attraction, and plotting other properties and things to do in the vicinity.
Developers can then code the TripAdvisor-branded module into an existing site or blog and, as officials claim, aid trip planning by providing basic information.
In the accommodation tab, for example, the top five hotels are listed - full details are only obtained when the user clicks on a link through to the TripAdvisor site.
A similar setup exists for lists of attractions and places to eat. Users can customise the widget, presumably so that a hotel website does not indicate the existence of other hotels on the map and only shows restaurants and attractions.
What's Nearby is the latest in a line of widgets developed for third party sites - others include a simple TripAdvisor badge for when a property has been recommended highly by users or one to list the most recent reviews for a hotel, restaurant or other service.