Software vendors for tour and activity suppliers have a unique spot in the sector - an ability to gauge their customer requirements and understand what consumers want.
Last year illustrated that consumer-facing brands are eyeing that expertise (and its associated technology), with TripAdvisor buying Bokun and Booking Holdings snapping up rival platform FareHarbor).
Trekksoft is one of a numerous number of software companies that has raised startup investment money, has a solid customer base and is trying to figure out what's next as the marketplace evolves.
Such scenarios include the impact of Google now entering the sector (both with Trips and Touring Bird) and the potential power of online travel agencies and their ability to corner a market in the same way that they have with hotels.
This topics and more come up in an interview with its CEO Olan O'Sullivan during the Arival Europe 2019 event in Berlin earlier this month.
Trekksoft on Google and a shifting market in activities