Travelzoo is gearing up for its first foray into the world of mobile, bringing both its Top 20 and Local Deals services to an iPhone application and embracing geo-location tools.
The deals publisher will launch the application on the Apple device in the US in the coming weeks, with a a UK-targeted version expected over the course of the next three months.
The company's suite of existing products will be included in the app, but more importantly will use the GPS capability within the user's handset to serve relevant deals to a particular location.
A mobile web-friendly version of the existing website will be rolled out beforehand, while an Android version of he app is also expected at some point.
Here's an early look at the app ahead of it appearing in the iTunes appstore over the course of the next few weeks:
Travelzoo reckons around 10% of its total traffic is currently coming from mobile devices, so rolling out the mobile version of the website and launching apps makes sense for a brand beginning to see the benefit of heading into location-based, hyper-local deals.
UK managing director Joel Brandon-Bravo says:
"The most important thing the app does is let people find deals near them, be it restaurants, hotels, spas etc. They can also redeem their local deals on the phone rather than a piece of paper so less chance of losing vouchers or worrying about printing them off.
"So, imagine you arrive in New York from London, you really could pull up the Travelzoo app and find we have a deal at the cool Thompson Hotel Gild Hall, a top end restaurant deal and an activity, like a cruise out to the Statue of Liberty and plan your day around the amazing deals close by."
Features created specifically for the mobile app include a photo mosaic of available deals in a particular location as well as Deals on Map, Deals Near Me and Deal Roller.
Brandon-Bravo says a number of other features exclusive to the app will be added in further updates. The app will also be modified for other countries and languages and launched in Travelzoo's existing markets in due course.