One element within the Amadeus-sponsored research, released earlier today, deserves a bit more scrutiny.
While much of the Future of Travel Search report is given over to current frustrations with searching for and booking travel online and booking preferences, the slide below looks at the length of time it takes travellers to decide on a destination and book it.
The graphic throws up some interesting differences between how long it takes different nationalities to make a travel decision with those in the more developed world taking considerably longer.
In the US and UK, people take 21 and 16 days respectively to choose the destination but then 87 and 100 days between destination selection and departure.
In Russia and India, the research shows travellers are taking 18 and 12 days respectively to choose the destination but the Russians then take 65 days between destination selection and departure while Indian travellers only take 38.
The study, carried out by PhoCusWright, also reveals length of time researching travel components and time between booking and departure with UK and German travellers taking the most time between booking and departure at 84 and 68 days respectively.
The time taken by travellers from those two countries to shop for travel components was also amongst the highest and only beaten by the US at 17 days and Brazil, where travellers spend an average 25 days shopping for travel.
Russia and India spent the least time shopping for travel as well as between booking and departure.
According to the report some of the differences can be accounted for in travel patterns with, for example, Indians travelling extensively domestically thus explaining short booking and departure times.
Travellers were also quizzed on their sources of information for destination selection with with websites accessed via PCs emerging as the preference followed by recommendations from friends and family.