SOCIAL: How we all used to love checking in on Foursquare and the other location-based social networks, platforms which were excellent fodder for brands looking to engage with travellers. But has the love worn off as people have tired of digital connections, preferring old fashioned human interaction? Read the full story on TechCrunch.
Time to get a bit nostalgic about those OTHER social networks that were on the tips of the tongues of the digerati back in, ooh, the late-2000s.
Turn back the dial to 2009, and proximity social networking was buzzing, thanks to the launch of Google Latitude and the hype and oxygen burning around check-in services like Foursquare and Gowalla.
Such services promised that we were all going to be broadcasting our location to friends — and even strangers — so that life could be one big serendipitous cool-tastic, gamified hook up.
So what happened?
Read the full story on TechCrunch
NB:Map mobile image via Shutterstock.