Disruption - such an overused word in the travel industry, often bandied around to simply describe a different feature or product line.
But the concept of a new wave of traveller behaviour and its impact on the status quo is certainly being felt in the corporate travel wing of travel and tourism.
Genuine disruption, on the one hand, has been traditionally described as changes to commission models which in turn affect pricing and relationships between partners, or new entrants in the supply chain.
Another definition is more at the corporate end of the industry, where costs of IT change to become affordable or where access to capital is easier - both of which can encourage new businesses to participate in a previously hard to enter sector.
One could argue that all of the above is happening now in the business travel sector.
Vincent Lebunetel, vice president of corporate innovation at Carlson Wagonlit, used a session at the recent CAPA World Aviation Summit in Helsinki to explain how services such as Uber and Airbnb are making their presence felt in the managed travel programmes of travellers.
The results are extremely interesting (and should be especially for those hell bent on denying any influence on managed travel from the poster children of the ground and accommodation sharing economies).
The business travel giant's own customer data, captured earlier this year, found that 43% of travel managers were feeling the influence of Uber-type companies on travel programmes.
The figure falls to 30% (but, yes, still just under a third) for Airbnb and its ilk on accommodation.
One in ten travellers on business are already using Airbnb, with the figure rising to 21% for so-called millennials.
Around 15% regularly use Uber-type services to travel between meetings, hotels and airports, again with the figure rising to 33% for millennials.
Most tellingly, CWT found that 50% of expenses related to services in-destination were on Uber.
How much accommodation "providers" such as Airbnb are hitting hotels is still undetermined, but there is a trend emerging that suggests the longer business trips is where corporate travellers are turning away from traditional hotel stays.
For example, the average hotel stay is for 3 nights, whereas the Airbnb average is coming in at seven days.
In other words, when business travellers feel like they need their accommodation to feel more "homely", where they can relax and settle in to a destination they are opting for Airbnb.
NB:Uber sharing economy image via Shutterstock.
NB2: Disclosure - author's travel and accommodation costs were supported by CAPA event sponsor Travelport.