There is always - always will be - plenty of debate about the benefits of using professionals to produce videos of travel products and destinations.
But Matt Rhodes of Fresh Networks made the bold claim at the Travel Technology Initiative event in London today that the single best destination video for Paris ever made came from the arguably amateur hands of a consumer (in this case a student at The American University in Paris).
Rhodes has a point - the video captures the light, spirit and ambience of the city probably far better than a dreamy DMO-produced clip of food on plates, a moody shot of the Mona Lisa and River Seine at dusk and some burleseque dancing girls.
Le Flâneur (music by The XX) from Luke Shepard on Vimeo.
Meanwhile, Rhodes says that just on YouTube alone there are 25,000 user generated videos of Hilton hotels, many of them as so-called "walk-throughs" by guests in individual rooms, often glowing in praise.
But Hilton, like many other hotel chains, has not seized on the opportunity and used them either on their own sites or social pages.