Chinese internet giant Tencent is widely reported to have led a $50 million Series C funding round for Breadtrip, an app-based travel community with more than 30 million active users.
Tnooz has approached Tencent and Breadtrip for independent verification.
There are two sources for the story - China Money Network's coverage refers to "a report on Tencent's web portal".
Elsewhere, China Travel News says that the deal was "announced" by Breadtrip's CEO Tao Peng and offers some business development insights.
Both reports say that Fidelity Growth Partners Asia and China Broadband Capital were also part of the Series C injection.
Tnooz reported on Breadtrip's $10 million Series B funding round, secured this time last year.
If today's reports and level of Series C funding for Breadtrip are accurate, it rams home how important travel is becoming to China's big three internet providers .
This year alone, Tencent has invested in ly.com/17u, and Woqu among others to sit alongside its long-term stake in eLong.
Rival Alibaba is casting a shadow over the whole Chinese online travel space as it decided what to do with the new alitrip.com brand, while Baidu's relationship with Qunar continues to grow.
Throw in the internet providers' taxi app investments, hotel IT plays and mapping businesses and you end up with an eco-system of travel technology that makes Google seem like a bit-player in comparison.