Nothing like a suspected hijack on a Monday morning to get everyone's attention - Ethiopian Airlines ET702 eventually landed at Geneva Airport after a tense period of activity in the air.
Reports were initially unclear as to who were the perpetrators and their motivation for forcing the Boeing 767-600 aircraft to land in the Swiss city (CNN says the co-pilot was behind a move to seek asylum), but the carrier says all passengers and crew are safe.
The flight's route was originally supposed to take it from Addis Ababa to the Italian capital, Rome.
Official statements aside, inevitably in this new world of open media and communications, many of the details about the flight and the negotiations going on in the air were already being broadcast to the world.
John Walton, director of data at RouteHappy (TLabs here), was one of the first to work out what was going and started live tweeting every move showing up on publicly flight data maps and also communications between the tower at Geneva Airport and the cockpit.
Steffen Konrath put a Storify board together, showing not only how easy it is for anyone to capture it all on social media but also, obviously more importantly, how the drama unfolded in the skies above Geneva earlier today.
NB:Ethiopian Airlines aircraft image via Wikimedia Commons.