Online travel bookings in India are booming, in part thanks to positive macro factors in place, and double-digit growth is projected through 2021.
Travel frequency has increased as Indian consumers gain travel experience, with more people exploring outside of the country for the first time.
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A new report from Phocuswright gives insight into the Indian online leisure traveler, including general traveler behavior, motivations, purchase incidence and spend, as well as research, shopping and booking behaviors.
Indian Consumer Travel Report 2017, written by Chetan Kapoor, Bing Liu, Cathy Walsh and Deepak Jain, also includes an in-depth look at travelers’ most-significant trip – where they spend the most time or money.
The report is FREE for existing Phocuswright Open Access, Global and Asia Pacific subscribers (learn about how to become one here).
