Qantas is waving a big NDC flag this week after launching a new technology service built on the new distribution standards created by IATA.
The Australia-based airline's Qantas Distribution Platform was created to ramp up the functionality it can give the in-direct channel with the same features and tools that it carries on its existing website.
The platform, developed with Farelogix, gives agencies the ability to bundle ancillary options such as extra legroom and meals with fares, as well as access the carrier's frequent flyer program.
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QDP runs entirely on IATA's New Distribution Capability protocols and, according to its chief customer officer, Vanessa Hudson, is a "key part of a broader digital evolution" to overhaul its booking channels.
She adds: "There have never been more ways for a customer to research and book their travel. We want to make the booking experience as seamless and enjoyable as possible, no matter their booking channel preference."
Partners already in
The launch of QDP coincides with the airline signing a new distribution agreement with Travelport, as well as deals with Serko and CTM.
Other GDSs and corporate travel agencies are said to be in talks with the airline to switch to QDP in the future.
Travelport's own Rich Content and Branding merchandising platform is being used in conjunction with QDP to give its own agency network access to the cabin services ancillary options.
The tech provider's chief commercial officer, Stephen Shurrock, says: "This agreement is testament to Qantas’ commendable forward‐looking vision. Travelport is proud to be a global pioneer of NDC connections with the airline."