Priceline is wasting little time making the most of its recent acquisition, online car hire firm TravelJigsaw, transferring control from current partners to the new system.
Priceline will not disclose how many existing partnerships it has with car rental technology and aggregation firms around the world for any of its brands.
But in the UK, for example, Priceline's car hire engine is currently run by Ireland-based technology firm CarTrawler.
This is one of many relationships due to end shortly, an official says, "just a matter of work prioritisation" for the company's tech teams.
At the time of the acquisition in May 2010, TravelJigsaw said its management had retained a minority stake in the company and would stay on to manage the next stage.
Many suggest the deal for the online and over-the-phone car rental service was made to provide a stablemate for Priceline hotel websites Booking.com and Agoda as they focus on growth in the European and Asia-Pacific markets.
TravelJigsaw offers customer support in 20 languages, and international customers can rent cars that are familiar to them in local markets through the company’s almost two dozen branded websites.
Ironically, current provider to the UK version of Priceline, CarTrawler, was one of the other companies spoken of as an alternative acquisition target by the online travel agency ahead of the deal two months ago.