Where in the Power Paradox does a travel content site fit in?
Dr. Kris Naudts, founder and CEO of Culture Trip, believes a content site such as his - which aims to inspire travelers through articles, photos and videos of destinations - is well-placed to disrupt the top of the funnel.
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He explained his view in an interview at last month’s Phocuswright Conference, also noting that many players in the travel space appear to have already surrendered to the likes of Airbnb and Booking.com.
Naudts also shared the progress Culture Trip has made in building its online travel agency, as well as what the company has been doing with the $80 million it bagged in April.
The topic of “tech-enabled creativity” was also addressed, with Naudts explaining why data and technology cannot serve as a substitute to genuine creativity.
See the full interview below.
PhocusWire @ Phocuswright 2018 - Culture Trip on the power of content and OTA ambitions