PhocusWire Pulse events are a series of virtual gatherings of industry leaders and guests, dedicated to a single trend or topic in the sector.
Our second PhocusWire Pulse concentrates on the world of loyalty and how the industry is evolving to capture the attention and hearts of consumers.
Loyalty For The Long Haul took place online on Tuesday, March 23.
The event will tackle a range of hot topics relating to loyalty, including the emergence of subscription programs, the complex nature of airline loyalty packages, brand loyalty for intermediaries and the battle to win the love in the reshaped accommodation sector.
Analyst Mark Blutstein also presents new research from Phocuswright's Loyalty Program Revisted study.
Loyalty For The Long Haul features the following speakers (more to be added shortly):
- Lindsay Nelson, chief experience brand officer, Tripadvisor
- Bryan Rand, president, Vacation Innovations
- Mark Ross Smith, CEO, Loyalty Data Co
- Spencer Lee, CEO, BIGLIFE (operator of AirAsia's BIG Rewards program)
- Scott Shatford, CEO, AirDNA
- Vanessa de Souza Lage, co-founder and chief marketing officer, Rentals United
- Lennert de Jong, chief commercial officer, CitizenM
- Mark Blutstein, senior manager for research, Phocuswright
The interviewers for this event:
- Mitra Sorrells, senior reporter, PhocusWire
- Linda Fox, senior reporter, PhocusWire
- Jill Menze, news editor, PhocusWire
- Kevin May, editor in chief, PhocusWire
Replays of each session available below:
PhocusWire Pulse: Loyalty For The Long Haul - Lindsay Nelson of Tripadvisor
PhocusWire Pulse: Loyalty For The Long Haul - Mark Blutstein of Phocuswright
PhocusWire Pulse: Loyalty For The Long Haul - Lennert de Jong of CitizenM
PhocusWire Pulse: Loyalty For The Long Haul - Mark Ross-Smith of Loyalty Data Co
PhocusWire Pulse: Loyalty For The Long Haul - Spencer Lee of AirAsia's BIGLife
PhocusWire Pulse: Loyalty For The Long Haul - Bryan Rand of Vacation Innovations
PhocusWire Pulse: Loyalty For The Long Haul - Vanessa de Souza Lage and Scott Shatford