PhocusWire Pulse: Decoding Travel Security
PhocusWire Pulse: Decoding Travel Security
By PhocusWire | May 6, 2021
Our fourth PhocusWire Pulse looks at the current state and future of security in travel, examining issues ranging from biometrics, system breaches, listing fraud and blockchain. Read More
News | Technology
VIDEO: Capturing the social zeitgeist with Clubhouse for travel
VIDEO: Capturing the social zeitgeist with Clubhouse for travel
By PhocusWire | May 5, 2021
The audio-only meeting and discussion app has only been in the market since March 2020 but has since ignited speculation ranging from it being a podcast-killer to the future of customer engagement and... Read More
News | Online
VIDEO: TikTok on next-generation travel marketing on social media
VIDEO: TikTok on next-generation travel marketing on social media
By PhocusWire | May 3, 2021
Speaking at PhocusWire Pulse: A New Age For Social Media, TikTok brand partnerships lead for travel Hannah Bennett explains why TikTok is an ecosystem ripe for marketers to exploit. Read More
News | Online
PhocusWire Pulse: A New Age For Social Media
PhocusWire Pulse: A New Age For Social Media
By PhocusWire | May 3, 2021
Our third PhocusWire Pulse concentrates on social media, examining issues ranging from influencers, digital marketing, social commerce, reputation management and livestreaming. Read More
News | Online
VIDEO: Brian Solis on a new age for customer engagement in travel
VIDEO: Brian Solis on a new age for customer engagement in travel
By PhocusWire | April 28, 2021
He shares his perspective on the evolution of social media and the development of new tactics and, more importantly, requirements around customer engagement. Read More
News | Online
VIDEO: Membership is the highest form of travel loyalty
VIDEO: Membership is the highest form of travel loyalty
By PhocusWire | April 9, 2021
Bryan Rand, president at Vacation Innovations, believes that private accommodation, hotels and timeshares are ideally placed to nurture customers to become loyal members. Read More
News | Online
VIDEO: Bringing loyalty to travel's hottest sector
VIDEO: Bringing loyalty to travel's hottest sector
By PhocusWire | April 5, 2021
While the sector is not new by any means, brands are still unsure of the best way to gain loyalty from their guests and ensure they have the attention of travelers every time they consider a new trip. Read More
News | Online
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VIDEO: Reaping the emotional and financial value of airline loyalty
By PhocusWire | April 1, 2021
Mark Ross-Smith discusses the evolution to lifestyle programs from airlines and the drive toward personalization during a session at the PhocusWire Pulse event in March. Read More
News | Distribution
VIDEO: Tripadvisor on its big push to subscriptions and loyalty
VIDEO: Tripadvisor on its big push to subscriptions and loyalty
By PhocusWire | March 30, 2021
Speaking during PhocusWire Pulse: Loyalty For The Long Haul, chief experience officer Lindsay Nelson explains why Tripadvisor's Plus program came together now, how the early stages have worked out with... Read More
News | Online
VIDEO: The “not stupid” way to achieve loyalty in hospitality
VIDEO: The “not stupid” way to achieve loyalty in hospitality
By PhocusWire | March 29, 2021
Speaking during PhocusWire’s Pulse: Loyalty For The Long Haul event, CitizenM’s Lennert de Jong says loyalty in hospitality is all about the physical experience. Read More
News | Online
VIDEO: How one airline is rethinking every element of customer loyalty
VIDEO: How one airline is rethinking every element of customer loyalty
By PhocusWire | March 26, 2021
AirAsia has shifted its loyalty strategy from providing passenger services to being a one-stop-shop for passengers to earn credit for tickets and numerous other consumer goods. Read More
News | Online
VIDEO: Why loyalty programs are still relevant
VIDEO: Why loyalty programs are still relevant
By PhocusWire | March 25, 2021
Phocuswright analyst Mark Blutstein has carried out a study into what consumers think about loyalty programs and what type of rewards and engagement they want from their favorite brands. Read More
News | Online
PhocusWire Pulse: Loyalty For The Long Haul
PhocusWire Pulse: Loyalty For The Long Haul
By PhocusWire | March 25, 2021
Our second PhocusWire Pulse concentrates on the world of loyalty and how the industry is evolving to capture the attention and hearts of consumers. Read More
News | Online
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VIDEO: Health passports and next steps for COVID travel solutions
By Mitra Sorrells | March 10, 2021
Daon vice president Clive Bourke spoke with us during PhocusWire's Pulse: Safer & Seamless event to discuss the Verifly health passport product and how the broader travel industry can create solutions... Read More
News | Technology
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VIDEO: Behind the scenes of safe travel in the post-pandemic corporate world
By PhocusWire | March 9, 2021
PhocusWire spoke to CWT's senior director Brandon Balcom on the digital and analogue complexities of corporate travel post pandemic. Read More
News | Distribution
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