Loyalty For The Long Haul

VIDEO: Membership is the highest form of travel loyalty
News / Online
VIDEO: Membership is the highest form of travel loyalty
By PhocusWire | April 9, 2021
Bryan Rand, president at Vacation Innovations, believes that private accommodation, hotels and timeshares are ideally placed to nurture customers to become loyal members. Read More
VIDEO: Bringing loyalty to travel's hottest sector
News / Online
VIDEO: Bringing loyalty to travel's hottest sector
By PhocusWire | April 5, 2021
While the sector is not new by any means, brands are still unsure of the best way to gain loyalty from their guests and ensure they have the attention of travelers every time they consider a new trip. Read More
airline-loyalty
News / Distribution
VIDEO: Reaping the emotional and financial value of airline loyalty
By PhocusWire | April 1, 2021
Mark Ross-Smith discusses the evolution to lifestyle programs from airlines and the drive toward personalization during a session at the PhocusWire Pulse event in March. Read More
VIDEO: Tripadvisor on its big push to subscriptions and loyalty
News / Online
VIDEO: Tripadvisor on its big push to subscriptions and loyalty
By PhocusWire | March 30, 2021
Speaking during PhocusWire Pulse: Loyalty For The Long Haul, chief experience officer Lindsay Nelson explains why Tripadvisor's Plus program came together now, how the early stages have worked out with... Read More
VIDEO: The “not stupid” way to achieve loyalty in hospitality
News / Online
VIDEO: The “not stupid” way to achieve loyalty in hospitality
By PhocusWire | March 29, 2021
Speaking during PhocusWire’s Pulse: Loyalty For The Long Haul event, CitizenM’s Lennert de Jong says loyalty in hospitality is all about the physical experience. Read More
VIDEO: How one airline is rethinking every element of customer loyalty
News / Online
VIDEO: How one airline is rethinking every element of customer loyalty
By PhocusWire | March 26, 2021
AirAsia has shifted its loyalty strategy from providing passenger services to being a one-stop-shop for passengers to earn credit for tickets and numerous other consumer goods. Read More
VIDEO: Why loyalty programs are still relevant
News / Online
VIDEO: Why loyalty programs are still relevant
By PhocusWire | March 25, 2021
Phocuswright analyst Mark Blutstein has carried out a study into what consumers think about loyalty programs and what type of rewards and engagement they want from their favorite brands. Read More
PhocusWire Pulse: Loyalty For The Long Haul
News / Online
PhocusWire Pulse: Loyalty For The Long Haul
By PhocusWire | March 25, 2021
Our second PhocusWire Pulse concentrates on the world of loyalty and how the industry is evolving to capture the attention and hearts of consumers. Read More