Tours and activities startup Peek has added $5 million in investment, bringing its total haul to $6.4 million.
The initial round was supported by Jack Dorsey, Eric Schmidt, SV Angel, Khosla Ventures and Perjam Nozad; this latest injection included Brad Gerstner and Jeff Fluhr, the co-founder of StubHub.
In the announcement, the company shared loose plans for the new investment, including working on the back-end platform targeted to operators in the T&A space.
With the new infusion, Peek plans to continue to disrupt the $27 billion travel industry by expanding to new destinations, adding even more activity offerings in existing cities, and strengthening their back-end vendor platform, Peek Professional. 40% of vendors don’t have online booking capabilities-- Peek Professional is tackling this issue by providing tools and training, supporting the success of local businesses and creating a better customer experience.
Speaking to the New York Times, Peek CEO Ruzwana Bashir said, "What we saw is that the industry was really offline and fragmented. What we wanted to do is invest in a bunch of tours and bring the industry online."
Bashir declined to report any specific financial information, besides reporting "double-digit month-on-month growth last year."
Peek is now in 17 cities, in addition to London and Paris.
NB: Beach image courtesy Shutterstock.