Digitizing and attracting investment, tours and activities has gained big momentum.
Even in the past year, some specialists added to war chests while other companies recalibrated focus.
How will the segment ride the pandemic-induced wave of tech acceleration into the next chapter?
Will further alliances and consolidation be necessary to not only survive but thrive?
A panel at The Phocuswright Conference 2021 examined the issues and the route forward for the experiences sector, as it attempts to recover from the COVID-19 pandemic and push ahead as a digital-led, vital part of the industry.
Participants in the discussion:
- Luuc Elzinga, founder and president at Tiqets
- Blanca Menchaca, CEO at BeMyGuest
- Christian Watts, CEO at Magpie
The full discussion, moderated by Phocuswright's Alice Jong, is included below...
New Look of the Tours and Activities Marketplace - The Phocuswright Conference 2021