Musement and Bókun partner to sell tours and activities

Italy-based tours and activities booking platform Musement is expanding its supply through a partnership with Iceland-based Bókun.

Bókun offers a cloud-based marketplace where companies selling tours, activities, car rentals, accommodations and transportation can sell their products and can contract with one another to cross-sell their inventory.

Musement is an online travel agency that offers tickets for activities and attractions in more than 1,000 destinations and 70 countries. Its platform is accessible on desktop and mobile in eight languages.

The agreement will allow Musement to contract with the more than 1,000 suppliers in the Bókun Marketplace to add their products and services to the Musement system. 

“This new partnership with one of the best-performing and fast-growing platforms in the tours and activities sector is allowing us to grow our territorial supply coverage and reinforce our ability to better serve our customer base, with real-time availabilities and smoother user experience,” says Claudio Bellinzona, co-founder and COO of Musement.

Since Bókun launched in 2012, CEO Hjalti Baldursson says suppliers in its marketplace have made more than 14,000 cross-selling contracts with one another, and they look forward to increasing that number through the partnership with Musement.

“It’s imperative for both suppliers and sellers of tours and activities to streamline the booking process, as a great part of all bookings happens shortly before departure of a tour,” Baldursson says.

“We have been watching Musement grow fast in the last couple of years and are inspired by their enthusiasm. We are excited to see the booking volumes of our customers grow through the strong volumes of Musement.”