Getting travelers to commit to a membership program is the first step - but once a company has achieved that there are many opportunities to capitalize on.
Bryan Rand, president at Vacation Innovations, believes that private accommodation, hotels and timeshares are ideally placed to nurture customers to become loyal members.
And then it is possible to extend to such loyalty programs to become far more than solely travel-related efforts.
Based in Orlando, Florida, with additional offices in Boston, Las Vegas and Mexico, Vacation Innovations began in 1999 as an escrow and title agency specializing in timeshare assets.
It has since grown to be a provider of travel products, software and services, specializing in secondary-market services and solutions for the vacation ownership industry.
Rand appeared as part of the PhocusWire Pulse: Loyalty For The Long Haul event on March 23, 2021.
Watch the full interview below:
PhocusWire Pulse: Loyalty For The Long Haul - Bryan Rand of Vacation Innovations
* Other replays from the event are available here.