PlacePass, a newbie in the world of metasearch for tours and activities, has caught the eye of global hotel giant Marriott.
An undisclosed investment has been made by Marriott in the fledgeling startup, in a bid to provide what it claims will be tens of thousands of "authentic local experiences" worldwide.
The search functionality will soon be made available to users of the Marriott and Starwood mobile apps and the pair's websites.
It is the first funding into PlacePass following its creation in March of last year.
Tours and activities from PlacePass will be integrated later this year, says the global chief commercial officer at Marriott, Stephanie Linnartz.
PlacePass's chief brand officer and co-founder, Emily Bernard, adds:
"Together with Marriott, we will connect guests to great experiences so they make the most of their travels, connect with locals, and discover the world in new ways."
The company is featuring content from the usual suspects at the online travel agency end of the tours and activities sector, namely Viator and GetYourGuide.
It claims to have over 100,000 "experiences" in 800 destinations around the world.
PlacePass is not the first startup to try the consumer-facing metasearch route for tours and activities.
PocketVillage (TLabs here) and Flextrip (TLabs here, later acquired by Nor1) both came on the scene in 2001 as the sector started heating up.
Kayak added search for tours and activities in 2016.