Thank goodness that large swathes of the industry have finally accepted that corporate travel is changing beyond recognition.
And, furthermore, there's very little they can do about it.
But this shouldn't be seen as the grave-heading finale for the status quo, but more of an opportunity to work out how existing players can evolve to meet the challenges.
At least, this is what should be happening.
The issue that many face is that there are so many elements to corporate travel that are changing that it is often difficult to establish which one(s) to prioritise.
Should it be service and duty of care? Or how travellers search and book product, dependent on their travel managers, or independently? What kind of "content" is the corporate traveller looking for?
It's complicated.
But here is a diagram that rather handily draws most of those elements together.
It could be any company that works within the corporate travel sector that peroduced the chart (in this case, it's Amadeus), but the reality is the same for all those trying to figure it all out.
Here is the chart [Click here or the image for a higher res version]: