Adam Healey's Hotelicopter, which launched in a blaze of YouTube fakery on April 1 2009, has unveiled the latest tool to spread its message onto other websites - albeit those at the longer end of the travel tail.
The Hotels To Go service works by allowing publishers that have content sites or pages for specific destinations to customise their own search widget.
Hotels or cities can be selected and then listings returned through an HTML widget for pasting into a third party website.
Healey says the project is aimed primarily at smaller sites or DMOs with a single destination at their core, sports organisations or schools, family sites or bloggers that focus on one particular area.
Hotelicopter, lauded by some as the first properly executed attempt at hotel metasearch but equally derided by others as it replaced the existing and well-liked VibeAgent project by Healey, currently has around 160,000-odd hotels listed from around the world.
It launched in April this year in a maelstrom of PR when a computer generated video of a hotel-cum-helicopter was thrown onto YouTube, causing all manner of confusion from unsuspecting aviation fans and consumers alike.
it has since been watched over 500,000 times.