Hotel distribution intel service Fornova has acquired fellow analytics provider HotelsBI.
Terms of the agreement to buy Israel-based HotelsBI were not disclosed.
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The company was co-founded in January 2016 by Leon Vaidman and includes tools for hotels to increase direct bookings and retain customers.
The acquisition will give Fornova additional services for its portfolio of distribution and analytics products for hotels around the world, including many large chains.
The company counts the likes of Marriott, Intercontinental Hotels Group, Premier Inn and Kerzner on is customer list.
Fornova CEO Dori Stein says: "BI’s solutions fit neatly into and complement Fornova’s existing platform for enhancing hotels’ distribution practices from the top down’ at hotel companies – helping them, and their properties, adopt and implement more dynamic management processes."