Air traffic group EuroControl came into its own as a customer-facing service - as well as central industry body - during the volcanic ash debacle in April this year.
The organisation was at the centre of coordinating logistics for ATC centres across the continent but also fronted the public message as the crisis crippled air travel for almost a week.
It used Twitter, for example, incredibly successfully as a method to update travellers eager to learn when various pockets of airspace would be opened or closed as the ash cloud moved across almost every country.
So it's no surprise to see that EuroControl is pushing some of its existing data to a wider audience following the ash incident.
Central to the Tactical Channel on its website is a mapping system which outlines where and for how long air traffic delays are taking place around Europe.
So the display isn't up to the quality of satellite photographs used by Google or Bing but this is a discipline based on air vectors and hard data, rather than providing the best user experience for consumers.
Other publicly available information now includes the total number of flights airborne and landed during a given day and reasons for air traffic delays, such as air and airport capacity issues, staff, weather problems and, err, accidents.