The Phocuswright Conference 2021 - five questions for activity executives

The Phocuswright Conference is coming up November 15 to 17, with its usual wide array of speakers, events and networking.

Ahead of some of the key sessions on Center Stage, PhocusWire is outlining some of the main areas for discussion for the program's executives and panels.

This year's panel focusing on tours, activities and experiences features the following guests:

• Blanca Menchaca, CEO and co-founder at BeMyGuest
• Christian Watts, CEO at Magpie
• Luuc Elzinga, founder and president at Tiqets

Five questions for the activity executives:

1. Branded tours is a strategy favored by a number of players in the sector. To what extent does this signal a wholesale shift in the strategy of the market? 
2. What are some of the major developments at the operator end of market that have taken place during the "down time" of the last 22 months?
3. Will alliances and consolidation be required to not only survive but thrive during 2022 and beyond?
4. What is the biggest challenge that intermediaries in the sector are facing during the recovery phase?
5. Other than pandemic-related restrictions, who or what should operators fear the most: Google, online travel agencies, own technical defficiencies or something else?