Expedia-owned TripAdvisor sites and Hotels.com are collectively leading the Australia destination and accommodation category of leading travel websites.
TripAdvisor Australia and the main dot-com site, combined with Hotels.com, have almost 10% of the market, 3% ahead of individual market leader Wotif.
Priceline-operated Booking.com remains with a 3.5% share of the category.
Most popular travel websites in Australia for the week ending July 16 2011:
Agency
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Destinations and Accommodation
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Airlines
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Search Terms
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NB: Data courtesy of Experian Hitwise