User review site Eezeer had a makeover last night and pushed the company in the new direction by unveiling a new mobile service it claims will improve hotel-guest relations.
As well as cosmetic changes to the main review site, Eezeer has developed a new mobile service which updates and verifies reviews in real-time.
The development has two parts:
Guests can send reviews to social networks (Facebook/Twitter) via a mobile application using a template (all with a verification in mind) covering geo-location of the user and other details.
The reviews are also posted on the main Eezeer site and visitors can also view how a particular hotel or chain performs.
Although the service is aimed at users on hotels and airlines, Eezeer is pushing a B2B service to accommodation owners as well.
The company says it will develop a free iPhone smartphone application for hoteliers (has seven small and medium sized hotels signed up already) in order for them to effectively monitor the guest experience.
An Eezeer official says:
"Guests can download and post (geo-location) reviews and comments during their stay at the hotel. These reviews and comments will be fed, in real time to the hotel's site and Eezeer, thus enabling the hotel to respond/react within minutes to complaints."