EasyJet has created a new visual search tool in its
mobile app that allows users to find European destinations and flights from
photos on Instagram.
Users
upload or share screengrabs from Instagram to the EasyJet app and the new “Look&Book”
features uses image recognition technology to identify the location and match
it with one of the airline’s 1,000 destinations throughout Europe.
The
app shows the user the nearest airport and then creates a booking form with a flight
from the user’s location to that destination. The user can then complete the
booking right in the app.
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"Look&Book
will help people to further explore Europe with ease and open up new
destinations and previously hidden holiday locations for a range of customers,”
says Daniel Young, head of digital experience at EasyJet.
“It’s
fantastic how technology is enabling us to enhance and streamline the customer
search and booking experience.”
Creative
agency VCCP created the new tool in partnership with Travelport Digital.
EasyJet Look and Book