On Holiday Group has hinted at the enormity of the task ahead for the partner working with EasyJet in ramping up its ambitious Holidays brand.
CEO of rival bidder for the business to supply hotel stock to EasyJet, OHG's Steve Endacott, says he is "disappointed not to have won" the business.
OHG was vying with Lowcost Travel Group to work alongside EasyJet on a three-year contract to position EasyJet Holidays as a competitor to Thomas Cook and TUI in the European package holiday market.
Endacott says despite missing out, "on the other hand, we are probably relieved".
"It was a tough six months of negotiation given EasyJet's size relative to both Lowcost and OHG."
Lowcost Travel Group will be overhauling the existing Holidays.easyjet.com platform to ensure it is multi-language for EasyJet's pan-European audience as well as improving the range of hotels on offer.
The company has unseated TUI-owned incumbent Hotelopia to work with EasyJet on improving the airline's Holidays division.