Plenty of praise for a major development by mobile handset manufacturer Nokia to produce what some believe is a serious threat to the sat-nav GPS systems but is probably more of a rearguard against recent similar moves by Google.
The upgraded Ovi maps are being touted as a personal sat-nav (it uses similar tracking technology) coupled with trip planning and other travel-friendly features such as location and activity search and networking.
Missing from the announcement was any mention of Dopplr, the travel social network and trip planning business that Nokia acquired in October 2009.
So while much has been made of how Nokia is effectively providing sat-nav services for free on its handsets (a move likely to worry the likes of TomTom et al), nothing has been said about Dopplr and the obvious synergy it would have with such a hugely personal, handset-based networking tool.
When asked if Dopplr would be included at a later date, an official at Nokia HQ in Finland says:
"We are looking into ways how to utilise the expertise brought in by Dopplr. There's no decisions made yet on that."
Dopplr fans will presume Nokia intends to integrate the service at some point otherwise many will wonder what wider strategy was behind the original acquisition.
Nokia quickly moved Dopplr into what it calls the Location team after it acquired the business last year. Co-founder and CEO Marko Ahtisaari was soon appointed head of the mobile maker's design department.
Anssi Vanjoki, executive vice president for Nokia, says:
"Nokia is the only company with a mobile navigation service for both drivers and pedestrians that works across the world. Unlike the legacy car navigation manufacturers, we don't make you buy maps for different countries or regions even if you're only visiting for a few days. We offer both navigation and maps free of charge, with all the high-end functionality and features that people now expect."