Many travel companies landing pages are trying to do too much.
There is a fine line between building a site rich in content and it actually being user friendly, a point which some fail to realise.
The key for success is not to overload the homepage – sometimes less is more.
Make more use of signposts to encourage visitors to click-through to other pages to see more detailed pricing promotions and videos, for example.
Not only will this take the burden off the homepage, but will entice people to explore and spend longer on the site.
Direction:
Many travel company landing pages are trying to do too much.
There is a fine line between building a site rich in content and it actually being user friendly, a point which some fail to realise.
The key for success is not to overload the homepage – sometimes less is more.
Make more use of signposts to encourage visitors to click-through to other pages to see more detailed pricing promotions and videos, for example.
Not only will this take the burden off the homepage, but will entice people to explore and spend longer on the site.
NB: This How To series is authored by Marcus Brennand of Digital Marmalade