We are witnessing the evolution of a new type of traveller – the Amateur-Expert.
Due to the extensive choices available on the Internet, searching and shopping for travel on the web has become vast and time consuming.
A traveller often doesn’t even know what they want and even if they do have a vague idea, they will still want to compare options and offers.
We know from our recent research that consumers are demanding new and more intuitive ways of searching and booking travel.
Amadeus recently launched Amadeus Affinity Shopper which enables travellers to shop on airline websites by their desired travel experience.
This new search concept gives customers the power to quickly find their ideal travel options and reduce the time it takes to plan and book trips.
There was a clear calling for new technology to be built that aligns more naturally with the way people think, and the travel industry can expect this technology to be rolled out to online travel retailers in the future, as technology capabilities grow.
This new technology will enable websites to move away from a traditional linear search (primarily based on airport city pairs and travel dates), towards a more dimensional but highly intuitive search, which aligns with how consumers actually think about travel.
NB: This How To is authored by Amadeus.
We are witnessing the evolution of a new type of traveller – the Amateur-Expert.
Due to the extensive choices available on the internet, searching and shopping for travel on the web has become vast and time consuming.
A traveller often doesn’t even know what they want and even if they do have a vague idea, they will still want to compare options and offers.
We know from our recent research that consumers are demanding new and more intuitive ways of searching and booking travel.
Amadeus recently launched Amadeus Affinity Shopper which enables travellers to shop on airline websites by their desired travel experience.
This new search concept gives customers the power to quickly find their ideal travel options and reduce the time it takes to plan and book trips.
There was a clear calling for new technology to be built that aligns more naturally with the way people think, and the travel industry can expect this technology to be rolled out to online travel retailers in the future, as technology capabilities grow.
This new technology will enable websites to move away from a traditional linear search (primarily based on airport city pairs and travel dates), towards a more dimensional but highly intuitive search, which aligns with how consumers actually think about travel.
NB: This How To is authored by Tim Russell, UK and Ireland MD for Amadeus.