PPC Tip #1 - The travel buying cycle:
Take the travel buying cycle into account and structure your PPC campaigns around it to ensure your brand is visible at the research, comparison and decision stages.
A significant 36 per cent of holiday purchasers take more than one month from their first search to make their decision!
To fully understand your customers’ decision-making process, and to correctly allocate the value of different search terms, choose a tracking solution that captures every click that contributes to a purchase, not just the final one.
Google's conversion tracking tool provides only the basics but a more sophisticated search analytics service as provided by specialist search agencies, will give you the really useful insight that you need.
PPC Tip #1 - The travel buying cycle:
Take the travel buying cycle into account and structure your PPC campaigns around it to ensure your brand is visible at the research, comparison and decision stages.
A significant 36 per cent of holiday purchasers take more than one month from their first search to make their decision!
To fully understand your customers’ decision-making process, and to correctly allocate the value of different search terms, choose a tracking solution that captures every click that contributes to a purchase, not just the final one.
Google's conversion tracking tool provides only the basics but a more sophisticated search analytics service as provided by specialist search agencies, will give you the really useful insight that you need.
NB: This How To series is authored by Nigel Muir of DBD Media