Flipkart, one of the major e-commerce brands in India, has acquired online travel agency Cleartrip.
Terms of the deal have not been disclosed.
The online marketplace, which has a customer base of over 300 million members, sells goods in more than 80 consumer categories.
It will acquire 100% of Cleartrip's shareholding and plans to retain the service as a standalone brand.
The OTA's existing team, led by CEO and co-founder Stuart Crighton, will be kept on as part of the deal.
Cleartrip will work alongside Flipkart to "further develop technology solutions to make travel simple for customers," the pair say in a statement today.
Crighton says: "Cleartrip has been a pioneer in capitalising on technology to simplify the travel experience for our customers. This product-driven focus has enabled us to become the preferred travel partner of choice for consumers in a wide range of markets in the region."
The company was created in 2006 by Crighton, Hrush Bhatt and Matthew Spacie and has taken in just over $55 million in funding over six rounds.
The largest was a $40 million venture round from SAP Concur in 2011.
Cleartrip originally targeted consumers in its domestic market of India but over the course of the 2010s has expanded to the burgeoning online travel scene in the Middle East.
Significant developments in recent years included the acquisition of Saudi Arabia-based OTA FlyIn in June 2018.
In May 2019, Cleartrip was unveiled as the brand powering the launch of a domestic flight booking service on Amazon India.
Flipkart and Amazon are fierce rivals for consumer goods in India.
* Check this interview with Crighton, recorded for the How I Got Here podcast in October 2019.