Almost five million views on YouTube in the space of four days is quite a feat for a supposedly home-made video of flight attendants on Cebu Pacific dancing while doing the safety demo.
The two-minute clip starts with a track from singer-of-the-moment Lady Gaga filling the passenger cabin and then three members of crew performing the aircraft's safety guidelines in a rather, err, unconventional fashion.
Perhaps it says too much about the scepticism around viral videos in that immediately it smacks of a PR stunt, cobbled together to resemble a clip taken by a passenger.
Nevertheless, since being uploaded on the 30 September the video has started doing the rounds of mainstream media outlets and has 10,500 comments on YouTube and thousands of Likes on Facebook.
With remarkable timing, Cebu Pacific has now issued a statement about the video, with the VP for marketing and distribution Candice Lyog thanking people for all the views and comments, and explaining the dancing safety demo was actually conducted at cruising altitude, a detail not included in the original description of the clip.
So, passenger or PR? You decide...