Nine months after playing around with a new flight search tool, British Airways has officially added TripSeeker to the main site this week.
Originally called WorldExplorer, BA is looking to overhaul the way visitors to the site search for flights, giving them the option to discover routes, destination and fares based on maps and personal requirements.
Users can search for fares and trip ideas based on price, country, date, temperature, class, journey time and carrier (BA only or code shares), but also by elements for which a destination is considered to be popular, such as beach, city break, ski, luxury, family, etc.
BA has spent the time since the beta launch of WorldExplorer (still available) in June 2010 by mainly refining the user experience and adding other tools such as search by temperature and handy country zoom buttons.
TripSeeker, as the system is now known, will sit within the main BA site and be available from the homepage and existing flight search channel.
The tool is similar in some ways to the Amadeus Affinity Shopper prototype created in late-2009, a system later adopted by fellow European carrier Lufthansa.
This is the original version of TripSeeker: