A new collection of consumer-facing travel brands - known as the Bookaway Group - has been created following an investment round valued at $35 million.
Israel-based Bookaway has secured the Series B and formed what is expected to be a portfolio of businesses focusing on ground and sea transportation booking services.
The first two brands to become part of the group are GetByBus and 12Go.
The former is a Croatia-based ground transportation provider serving routes across the Balkan region and Western Europe.
12Go is headquartered in Thailand and sells bus tickets, ferries trains and flights across Southeast Asia.
Bookaway was founded in 2017 by CEO Noam Toister, David Yitzhaki and Omer Chehmer, selling transfers in around 2,000 cities in 60 countries.
The company had previously raised $11 million in seed and Series A funding in 2018. Backers includes Aleph, Corner Ventures and Entree Capital.
The combined activity of the new Bookaway Group will have access to more than 100,000 transport routes, customer reviews and customer support in 14,600 cities and across 80 countries worldwide.
Noam Toister, CEO and founder of Bookaway, said: “Currently 95% of the ground transportation industry is offline, meaning travellers waste precious time and money trying to navigate their journey on the ground, having booked their flights, hotel and experiences online. Local transport suppliers are being left behind the rest of the travel industry.
“The Bookaway Group mission is to make bus, train or ferry travel an effortless experience. Finding, comparing and booking tickets is entirely online, and customers receive 24/7 support, helping to ease traveller anxiety."